
Testing will also involve the actual product as compared to the prototype. Once the product is developed according to the prototype, it needs to go through stringent testing and Quality Analysis programs. They also introduce the art of coding to their development work to ensure it is easy to read, understand, modify, maintain and enhance. It is also a fact that developers now deviate from the traditional project management methodologies to adopt agile practices where the focus is on different aspects of the program, in different iterations. Agile methodologies and coding are followed here. Based on the prototype, the marketing team would devise a strategy that would be ready to go by the time the product is ready for release. This is of course, the product development stage where a prototype of the product would be created and passed on to the technical and marketing department for their approval. Roadmap will contain your product strategy and how your product would come out in general. It is like a visual document that would contain all the details of your product, the direction it is moving and what you expect to get from it in the end. Considering the market potential, affordability and the ROI are important aspects.Ī product roadmap is the next important step in product management. As it is not possible to go forward with all the ideas, the next would be to screen them all and go with the ones that would seem best under the circumstances. You have a plethora of ideas, many of them really good. While analyzing SWOT, consider the current market trends as well. SWOT means analyzing the Strength, Weakness, Opportunities and Threats concerning various possibilities.


The viability of the product would be tested through a SWOT analysis. This idea is then whetted and grown through several brainstorming and discussion phases. Similarly, before each product is released into the market, you need to have an idea of the product. Here are seven main steps that would ensure you have a good product development and release.Įvery big thing happens with a germ of an idea.

The path from conception to deployment is not easy at all.
